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Title:
Trading Up
Type of Book:
Fiction
Number of Pages:
300
Number of Chapters:
19
Date Added:
2018-06-26 16:47:59
Synopsis:
A study on middle-class consumerism finds that today’s customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
Author:
John Butman
Michael J. Silverstein
Neil Fiske
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Publisher:
Portfolio Trade
Barcode:
9781591840701
Date Added:
2018-06-26 16:47:59
