Title:
To the crazy ones (Revised Proof)
Description:
Production proof showing the revised version of Apple Computer’s September 1997 New York Times newspaper advertisement created by TBWA\CHIAT\DAY. Only a limited number of these reprints survived beyond 1997.
Note the absence of Bob Dylan’s portrait—which had been to the right of Martha Graham. This omission but later inclusion in the iconic New York Times advertisement could speak to the difficulty by Apple to receive permission by the Dylan estate to use his image.
Below the copyright the text at bottom center reads:
TBWA CHIAT/DAY, INC. LA
Apple APPL-97-01800 Newspaper Page B/W
REVISION 1
Note the absence of Bob Dylan’s portrait—which had been to the right of Martha Graham. This omission but later inclusion in the iconic New York Times advertisement could speak to the difficulty by Apple to receive permission by the Dylan estate to use his image.
Below the copyright the text at bottom center reads:
TBWA CHIAT/DAY, INC. LA
Apple APPL-97-01800 Newspaper Page B/W
REVISION 1
Artist:
Apple Computer, Inc.
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Year:
1997
Automatic Estimated Date:
2026-02-06
Date Added:
2024-05-23 21:28:17
Genre:
Poster
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Subgenre:
Production Proof
Dimensions:
17 x 25-1/4 in.
Date Added:
2024-05-23 21:28:17