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Title:
Marketing Research
Genre:
Business
Textbook
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Number of Pages:
753
Date Added:
2018-06-26 17:06:21
Synopsis:
Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.
Author:
David F. Birks
Naresh K. Malhotra
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Publisher:
Ft Press
Barcode:
9780273695301
Date Added:
2018-06-26 17:06:21
