Cradle to Cradle

Sustainability; Industrial design; Environmentalism; Circular economy; Recycling and waste management; Industrial management

Paperback

1st

Third Person

Non-Fiction

208

2018-06-26 17:12:08

A manifesto for a radically different philosophy and practice of manufacture and environmentalism. Instead of accepting the conventional “cradle-to-grave” industrial model—and the familiar “reduce, reuse, recycle” approach that often results in downcycling—William McDonough and Michael Braungart argue for designing products and systems so materials circulate in continuous, safe cycles.

Using nature as a model (“waste equals food”), they propose that products should be created so that, at the end of their useful life, they become either “biological nutrients” that safely return to the environment or “technical nutrients” that remain in closed-loop industrial cycles. Drawing on real-world design and manufacturing examples, the book calls for an innovation-led industrial revolution that eliminates the concept of waste while supporting prosperity and practical, profitable change.

North Point Press

9780865475878

United States

2002-01-01

2002

2002

1

English

New York

~$14.30

2026-04-04

2018-06-26 17:12:08