Blue Ocean Strategy

Hardcover

1st

First Person

Non-Fiction

240

9

2018-06-26 18:16:42

Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD. The book illustrates what the authors believe is the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a ”Blue Ocean”, than by competing head-to-head with other suppliers for known customers in an existing industry.

Contents
1 Book layout and highlight
2 Concept
3 Preceding work
4 Subsequent work
5 Blue Ocean Strategy vs. competition based strategies
6 Tools and frameworks
7 Criticisms
8 References
9 External links

Harvard Business Press

9781591396192

United States

2005-02-03

2005

1

English

Boston

~$11.89

2026-02-01

2018-06-26 18:16:42